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Polygon Campaign

Branding, Campaign Design

I did this project alongside my classmates Jingtian Zhang & Sean Tsen in our 3rd year at Emily Carr. For this project, we had to select a company and design a campaign for them. We were not alowed to make any major brand changes, but had freedom over the campaigns visulas. We chose to make our campaign for the Polygon Gallery. 

The Polygon Gallery is a community-oriented space showcasing contemporary photography and media art on the North Vancouver waterfront. 

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We tried to capitalize on our "Typographic Gif" in the word polygon. We realized that we could center our campaign on the word ON

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We then looked at the unique shape of the building along with the Polygon being a photography gallery and came up with
"A Frame for Discovery".

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We then put it all together and came up with our system of WHAT'S ON / ALWAYS ON. 

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